Founder and Army Veteran Michael Kerwin sought a new and innovative sunscreen design to prevent sunburns when his grandfather was tragically diagnosed with skin cancer. While serving as an Army Infantry Officer, Michael discovered the negative impacts that sun damage can have on Soldiers.

After years of tireless formulation development and prototyping, he cracked the cracked the code and created the world’s first fluorescent sunscreen.

YouV is the only sunscreen to show you where your sunscreen application may have washed off during even the brightest days. Like having your most attentive friend in a tube.

Our UV light technology helps you see where you may have missed a spot and can assist as you apply sunscreen accordingly while indoors or in the shade.